Thrive Laurens County

Client Profile
Thrive Laurens County is a community health coalition dedicated to advancing health, wellness, and equity for residents across Laurens County through education, partnerships, and access to resources.

The Challenge
As the coalition’s work and visibility expanded, Thrive Laurens County lacked a clear, cohesive brand and digital presence to effectively communicate its mission and impact. Existing communications were fragmented, making it difficult to engage residents, partners, and stakeholders consistently. The coalition also needed sustainable tools and systems that could be managed internally over time, despite limited capacity.

Our Approach
We developed a community-rooted brand and communications strategy designed to reflect the values, culture, and needs of Laurens County residents. Our approach prioritized clarity, accessibility, and long-term sustainability, aligning digital platforms under a unified strategy while empowering coalition members with tools and guidance they could maintain beyond launch.

How We Served the Client
We led brand development efforts, including visual identity, messaging, and brand consistency across platforms. Our team designed and launched a mobile-friendly website to serve as a central hub for the coalition’s mission, resources, and updates. We established a branded email marketing system with reusable templates and training, optimized social media platforms, and developed launch-ready content and graphics. Throughout the engagement, we provided strategic guidance to ensure Thrive Laurens County had the infrastructure and confidence to sustain effective communications long term.

At Ivey Palmer, we believe every idea deserves the chance to be fully expressed. Behind every brand is a story waiting to be heard, and we exist to help bring those stories to life with clarity, intention, and impact.

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