Client Profile

Ace Handyman Services serves homeowners and businesses throughout Richland and Lexington counties in South Carolina, providing repair, maintenance, and improvement services. As the business continued to grow, leadership began looking beyond residential demand to explore new commercial opportunities and strengthen relationships with organizations that could generate consistent business.

The Challenge

With residential marketing already generating customer inquiries, the next challenge was expanding visibility among commercial decision-makers and developing a more intentional approach to business development.

The company needed to identify new opportunities, communicate its value to commercial audiences, and make better use of existing customer relationships and marketing resources. Preparing for seasonal fluctuations in demand also made building a more sustainable pipeline a priority.

Our Approach

Ivey Palmer PR developed a focused strategic communications approach designed to support the company's commercial growth objectives. Rather than treating marketing as a series of disconnected activities, we aligned communications, prospect development, email marketing, and media relations around a central business priority: creating pathways to new commercial opportunities.

How We Served the Client

Commercial Growth Strategy
Identifying priority commercial audiences and developing a targeted prospect list to support outreach to potential customers and referral partners.

Strategic Messaging
Refining how the business communicates its services and value to commercial decision-makers, property managers, real estate professionals, and other prospective partners.

Email Marketing
Developing a practical email marketing framework and reusable templates to help the company engage existing contacts and support demand during slower business periods.

Public Relations and Media Outreach
Identifying relevant story angles and earned media opportunities to increase awareness of the business, its growth, and its expanding commercial capabilities.

Strategic Planning and Handoff
Organizing recommendations and communications resources into an actionable plan the company can continue implementing beyond the engagement.

The Results

The engagement established a focused direction for Ace Handyman Services' next stage of growth, with an emphasis on commercial outreach, more intentional customer communications, and increased visibility among priority audiences.

Key deliverables include a commercial prospect development strategy, targeted outreach resources, reusable email marketing materials, and a public relations roadmap designed to support future business development.

The Takeaway: Equip the business with practical communications tools and a clearer path to pursuing commercial opportunities across Richland and Lexington counties.

Ivey Palmer PR helps organizations connect strategic communications to meaningful business priorities, turning growth objectives into focused plans for action.

At Ivey Palmer, we believe every idea deserves the chance to be fully expressed. Behind every brand is a story waiting to be heard, and we exist to help bring those stories to life with clarity, intention, and impact.

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